Reporting gives you a clear view into what’s working and what could be improved. Once you have built a social media report, you can answer deeper-level questions about your performance, make decisions on how to improve, and illustrate how social media is working for your business goals. If you haven’t created a social media report before, the challenge is knowing where to start. Don’t worry! In this guide, we’ll walk you through the process of building a social media report from A to Z. Social media analytics tools, like Meltwater, simplify the reporting process by helping to automate your reporting. With templated dashboards that track your social media campaigns and activity, a solution like Meltwater can eliminate the work of manual reporting – giving you more time back in your day to optimize your social media strategy.